Here comes the mouse
Who doesn't know her from the famous and popular children's programme on WDR? But why is DieMaus actually orange? For the inventor of the mouse, Isolde Schmitt-Menzel, it could never be grey. It had to be colourful and crazy. Just like the graphic designer herself was. Since yellow stands for intelligence and red for energy, the perfect colour for DieMaus was found: Orange. This laid the foundation for the successful career of the clever rodent with the clicking eyes and also for a great variety of products in our brand new mouse range.
Beautiful products with mouse, elephant and duck
An elephant that is smaller than a mouse? A duck that can't fly? An orange-coloured mouse couldn't wish for better friends, could it? Together they experience exciting adventures and explain the world to curious children. One is playful, trusting and clumsy, the other is cheeky, loud and flighty - the elephant and duck accompany the jingling and sniffing main character of the programme as sidekicks. Fans of the cheerfully trumpeting pachyderm and the yellow waddling duck will of course also get their money's worth in our mouse collection.
